Design Brief

I got a bit carried away with my design brief, I didn't really understand what we were so supposed to do, so I just went crazy!

GLITCH:

Melbourne Underground

Profile:

Glitch is a group of Melbourne musicians and producers aiming to create a network or community for those interested in the growing genre of glitch and other similar electronic music.

The website is the beginning of an exciting new project, designed to bring together creative talent in the underground music scene of Melbourne. It will serve as both a means of contact with other likeminded artists and as an information hub, providing general information about current and upcoming activities, events and musicians and also displaying some local talent in the area.

The project will be a non-profit community project and worked on by volunteers. Revenue will be raised by donations only, and the website will not host advertisements. Budget will be used only for publishing, advertising and maintaining the website.

Project Objectives:

• Create interest and popularity in the subject.

• Create a smooth working platform for artists to brand, advertise and distribute their work.

• A website which is simple and easy to use.

• An active forum.

Target audience: musicians, youth oriented, public audience.

Design: the design should be simple and aesthetic, with a modern and edgy appearance. A simple and uncluttered page is desired, with clear links and images, making it easy to the eye. The colour scheme will be mainly grey scale.

• layout: simple, (heading with logo on left, column on left for menu and a body)

• heading: futuristic style

• button font: futuristic style, same/similar to heading

• text: simple and readable

• embedded audio player?

Project Management:

Project manager: Angus Cody Green

Schedule – 8 weeks

• 1^st week: layout and logo

• 2^nd week: design and implement heading and menu

• 3^rd week: complete basic design

• 4^th and 5^th week: implement links and embedded elements

• 6^th week: create text

• 7^th and 8^th week: finalise an go over finished project. Publish.

Budget: $5000

• publishing: $550 (for five years)

• advertising: $2500

• maintaining: $1950 (plus any donations later on)

Issues and Constraints:

Schedule: as the project is worked on by volunteers only, the schedule may be difficult to keep depending upon the availability of the workers.

Consistency: keeping a consistent procedure may be difficult due to the need for several developers because of time constraints for volunteers.

Maintaining: the website is an ongoing project, requiring a developer to be working on it full time, assessing and repairing glitches and updating links and other elements. They will also need to manage the forum.

Publicity: the low budget makes publicity difficult. The best possible solution will be to spread the project by gaining support from popular musicians.